Social media is vital to any business in order to grow and I am a true believer in sticking at it and engaging with your audience.
But I also believe in not relying entirely on your social media pages and getting your business out there in other ways, one of them being attending network meetings.
There are many out there so it's hard to pick one to stick at but when you do find one you like, it can have so many benefits to your business and here are just five of the main reasons why you and your business can benefit from attending them:
1 - Be seen! People buy from people and although I can help you with getting your personality across on social media, there is nothing better than being face to face with potential clients and other business owners. The more you're seen, the more you will be remembered and you can build relationships with those who love what you do.
2 - Step away from the desk! - if you are a sole trader, it can be particularly daunting to work from home or in an office with no one around to ask for help or bounce ideas off to. Getting out to network meetings will not only help you break from the normality of your routine but will also remind you that you are not alone and we are all in this together.
3 - Meet like-minded business owners - sometimes it can feel like we are alone but by attending network meetings regularly, you can meet amazing business owners just like you who may need you to talk to and vice-versa. The more you attend the more ideas you will come up with just by speaking to people in the same boat as you.
4 - Helps refine your business - seeing how other people run their business will help you to see how you can reach your full potential too. I have come away buzzing with ideas just because someone planted the seed in my head or someone made a change to their business and I felt I could apply it to mine too. It's amazing what you can achieve just by being surrounded by other businesses.
5 - Receive fresh and potential clients - of course, the main reason people would say to attend network meetings is to reach out to new customers and although I don't particularly go for this reason, (because they may not be my target audience) I do believe that the more you attend, the more someone will get to know your business and potentially become one of your future customers. And as an added bonus, they can give you an amazing review in front of other businesses too!
There are many benefits to attending network meetings, but the real key is to stick at it and choose the one that's right for you, consistency is everything and I have definitely reaped the benefits over the years from popping by and getting out of my house for a breath of fresh air and a new way to market my business.
Let me know if there is a network meeting that you swear by!
Love Jade xx
I would love to work with you if you need any extra help with your social media, drop me a message for a free social media audit!